Take all the tips above and tailor them into a mobile e-commerce user. Take a look at the world of one-of-a-kind description t-shirts in the Zazzle Marketplace. What can make your customers laugh? They would respond better if you are open and friendly. 3. Tonlesap.Shop adds size guide tables to product descriptions. What’s your product’s story? For more information, you may refer to Company Analysis Examples & Samples for samples. Rather, they’ll purchase it for the appealing heritage, lifestyle or memory it represents. A short and sweet product description by Pip The Beach Cat. Paragraph 2 - Key Points. Keep description lengths consistent. It should sound like a conversation. simply the content or contextual copy that describes a product or item for sale on a website Shoppers will be able to add their own reviews too. speaks the same language as your target audience. Bullet points are a great way to organize information, but use them sparingly. This is also great if you have a niche shop. You can write them yourself, even if you primarily communicate with emojis. Marketing your business has never been easier. How do you write an attractive product description? No matter what your skill level is, our tips will help you connect with shoppers. Maybe it will make your customer look jaw-dropping, fearless, or stunning. Review and edit your product descriptions. Otherwise, all that information might overwhelm shoppers. Design by Humans Optimize other parts of your site by including keywords in product titles, product URLs, image file names, image alt-texts, and image descriptions, as well as site metadata. The content of your product description should convince the potential buyers that it will improve their lives in obvious, measurable ways. Product descriptions should be simple, but that does not mean they’re easy. A vivid and engaging 300-word copy can be whittled down to 75 words without losing the intended effect. Free Returns 100% Money Back Guarantee Fast Shipping You can also anticipate customers’ questions about shipping or payment as Beckley Candle does. Psychographic information takes you to the next level:  How do they spend their time? As for shoppers, they see your store for the first time and often all they want to know is what’s in it for them. For the sake of providing a consistent user experience, keep the length and amount of data in your product descriptions the same across each category. Show the high level of attention to detail that your business values. Words that matched the user query get pulled out in bold. Or, if you received any awards for your product, add the awards badges to your product description. It’s never just about the cereal. Here, you get to choose from different description t-shirts and all with a helpful variety of customizable options. Crafting item descriptions can feel like an art form in itself. Get the knowledge you need to build a successful e-commerce store with Ecwid’s comprehensive user guides. For example, if you sell apparel, how do you write a clothing product description? We understand that this might be easier said than done for most people. Paragraph 3 - Add-Ons. Professional writing services like The Content Panel can be extremely useful in crafting stories with emotional language that convert shoppers into customers. When thinking about your product descriptions and working on them, consider if you can add a short video element too. Unisex Tie Dye T-Shirt. Tweet; Pin It; Photo by Pen Felt. So, mention its “hand-stitched genuine Italian leather” and “18K gold-plated buckle.”. Mother’s Day Tees: Mom of Boys With Cupid’s Arrow And Heart T-Shirt. That’s the secret of advertising. 1. Keywords are important for customers to get information about your product, and also for future customers to find you through search engines. It applies to any type of content, be it a movie trailer or a product description, and that can be your secret weapon. How can you address those things in your copy? Competition. So, how do you write a good description? If you're writing a product description, take some time to prewrite. Most buyers have a high awareness level about this staple. If you run an Ecwid store, you can easily customize formatting of product descriptions. So, there you are… product descriptions that sell have 6 … This type of content helps to address customer’s doubts and questions: why is this product great? If you use superlatives like “the most popular” or “the best”, you need to provide a proof for that. If a product doesn’t warrant the same length as an other, readers may jump to the conclusion that your product range is inconsistent in quality. Building a wholly beautiful and optimised campaign should be your goal, and product description are a key part of doing this. Their money? So, think ahead and include all the basic details that buyers might look for. Check out Ecwid Help Center to learn how to add video to product descriptions. Your T-shirts occupy a specific niche and your product descriptions should reflect that. When it makes sense for your brand, use first-person pronouns (we, our, us), which is more engaging than taking on a neutral voice. Here’s how it usually looks: A product description is copy on a product page that explains why someone should buy this product. As for amateurs, they want something that’s affordable and not too tricky to use. Include features and benefits that address your buyer’s unique concerns. Women’s Organic T-Shirt. Think which features of your product make it attractive to your target audience and then describe the advantage of each feature. Additionally, use generally accepted terms or jargon that your consumers would recognize. Start with the basics that you can find on the tags: Clothing type (t-shirt, skirt, dress) Style (V-neck, skater, maxi) Sizing (include a chart if possible) Fabric (90% cotton, … New. This is probably more of a lack of trend, but these t-shirt shops use all different kinds of design styles. To get rid of overused phrases, try to be more specific. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. Think of every typo and error as a lost customer. Make sure your product description is SEO friendly. They are the best way to get quality dropshipping product descriptions. Instead of writing “RC toy car,” the phrase “RC red toy Mini Cooper” will get hits from more serious buyers. She loves to travel and runs marathons. Most people scan product pages for information so get to the point early. First off, what is a product description example? Use product descriptions to engage shoppers’ senses. Plus, with prices starting as low as $15.70 you're going to be smiling when your shirts arrive at your door. Amazing Product Description Examples. But if you know how to describe your product, you increase the chance of attracting your target customers that will fall in love with your store. If you run an Ecwid store, you can use the HelpfulCrowd app to display customer reviews and ratings on the product pages. Bullet Points . Etsy requires you to place keywords into your Title, Description, and Tags in order for your item to be found in search. The Nose Warmer Company explains how customers can benefit from their product in cold weather, Read more: Six E-commerce Copy Mistakes And How To Fix Them. So the first step would be to consider the platform you are working with, they will all variate a little. Avoid technical jargon where possible. (These are picked at random for this example) Brand name. 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